Write well. Publish wisely. Be savvy.

Savvy Writers Pro

* Professional development for working writers *

* Affordable online workshops on specialist topics *

* Giving you the knowledge and tools to boost your career *

Brought to you by Ink@84 Books and Savvy Writers.

Why We're Here

Our workshop programme responds directly to demand from published writers for more practical, business-focused education around publicity, marketing and career strategy. In the current climate, authors must be increasingly savvy in order to thrive. Savvy Writers Pro has been set up expressly to help them navigate today's publishing terrain.

Who Are We?

Savvy Writers Pro was founded by Betsy Tobin, award-winning author and co-owner of Ink@84 Books, and Tracy Buchanan, bestselling author and founder of the Savvy Writers.

Who Are We Aimed At?

Professional published authors globally, from both traditional and indie backgrounds, who are serious about maintaining and growing their careers, as well as those who are just embarking upon their publication journey.

Our Format

Monthly online Zoom workshops.
Monday evenings from 7-8.30PM GMT.
Join live or watch in your own time via a secure recording.
Cost £35+VAT.

Our Workshop Content

We polled our online community of published authors to find out which topics they care most about.
Those we plan to cover include:

Paid Advertising
Launch Like A Pro
Backlist Audits
Foreign Rights
Author Tax
Events That Convert
Metadata That Sells
Inside Bookshops
Understanding Royalties
Agent Switching
Writing Intimacy
And Much More...

Our Facilitators

Our workshop facilitators are highly experienced industry professionals with many years of expertise behind them. We've asked them to approach each subject with candour and honesty, delivering practical, concrete takeways that authors can action. Each session will end with a brief moderated Q&A and can be viewed through a secure link afterwards for those who are unable to join on the day.

Find Out More

Our Launch Series

ANNOUNCING OUR FIRST SEASON OF WORKSHOPS FOR SPRING/SUMMER 2026. FOR MORE DETAILS ON EACH SESSION OR TO PURCHASE, CLICK THE BUTTON BELOW.*** BUNDLE DISCOUNTS ***
£10 OFF OUR FIRST TWO SESSIONS!
£20 OFF ALL THREE!MONDAY MAY 18TH
PAID ADVERTISING: WASTE OF CASH OR WORTH IT? WITH ELEANOR PILCHER, HEAD OF DIGITAL MARKETING AT BOOKOUTUREIS YOUR PUBLISHER DOING ENOUGH TO MARKET YOUR BOOK?It’s the question almost every author asks but rarely gets a straight answer to.Eleanor Pilcher runs paid advertising across hundreds of titles at Bookouture, one of the UK’s most commercially successful digital publishers. She’ll give you an honest, insider account of how publishers allocate ad budgets, which books get spend and why, and where most authors sit in the pecking order.She’ll show you how to work out what your own publisher is doing, how to have a more informed conversation with your marketing team, and how to make a credible case for more support if you feel you’re not getting it. And if your publisher simply isn’t doing enough, she’ll help you think through when and where it might make sense to step in with your own spend.This workshop will help you understand:* the current advertising landscape and how it has changed* how marketing departments allocate budgets* where your book sits within your publisher’s pecking order* how to make the internal case for more spend on your title* when and where it might be beneficial to spend your own moneyAimed primarily at traditionally published authors, this session may also be relevant for indies, but is not a how-to-run ads session. It will help you advocate for your book and make clear-eyed decisions about what to do if advocacy isn’t enough. Places will be limited to keep the session interactive.MONDAY JUNE 15
LAUNCH LIKE A PRO: A STRATEGIC CHECKLIST WITH ALISON BARROW, PR DIRECTOR OF TRANSWORLD.IS YOUR PUBLISHER DOING ENOUGH TO PROMOTE YOUR BOOK?And more importantly, how can you best support their efforts with your own?Alison Barrow has spent decades at the highest level of UK publishing, launching some of the biggest bestsellers of the past twenty years. In this insider-led session, she’ll show you exactly how publicity works from both sides.She’ll discuss what your publisher is doing and why, what factors determines which authors get the most attention, how to have more productive conversations with your publicist, and how to collaborate more effectively. Finally, she’ll discuss where author-led activity can genuinely add value. Practical, strategic and grounded in industry reality, it will help you avoid wasted effort and focus on what really drives coverage.By the end of this session, you will:* understand how in-house publicity teams prioritise and make decisions
* know how to collaborate with your publicist to maximise opportunities
* identify where your own efforts can meaningfully support publisher activity
* learn what journalists and producers will respond to
* focus your time on publicity actions that lead to real coverageAimed primarily at traditionally published authors, this session may also be relevant for indies. It will help you advocate for your book and make clear-eyed decisions about how your activity can meaningfully support your publisher's. Places will be limited to keep the session interactive.MONDAY JULY 6
PORK SWORDS & VELVET TUNNELS: NAVIGATING THE SPICE SPECTRUM IN ROMANCE WRITING WITH AUTHOR TRACY BUCHANANWith publishers and agents increasingly calling for more spice in romance novels, this session looks at the full spectrum of romantic tension, from closed door and cosy to high heat and kink, and explores how to craft chemistry that feels intentional rather than reactive. We’ll cover how to build emotional investment before physical intimacy, how to integrate spice with plot and character, and how to choose a heat level that suits your voice and your audience. Whether you’re writing sweet, commercial or steamy, this workshop is about making strategic, confident decisions about romance on the page.

Click Here For More Details

How Do I Sign Up?

All workshops can be purchased via the Ink@84 Books website on our dedicated Savvy Writers Pro Workshop page. Click the button below to find our more or sign up.

Frequently Asked Questions

Will there be any discounts or special offers?
Yes! We're offering £10 anyone booking the first two sessions and £20 off those purchasing all three at the outset of the season.What is your refund policy?
We’ll offer full refunds on purchases up to the day before each session. After this time, if participants are not able to join in person, they will be able to view the session later at a time that suits via a password protected link.Is there a limit to the number of participants?
We plan to cap live participation so as to enable the session to be interactive, but if there’s additional demand, or if the date is inconvenient, users can purchase and watch the session for up to 60 days after the event.How do I find out about future workshops?
Just click the More Details button above and it will take you to the Savvy Writers Pro workshop page on the Ink@84 Books Workshops page. Here you can sign up for our dedicated newsletter, where we'll keep you informed about all current and future workshops.Could I become a Savvy Writers Pro facilitator?
If you’re an industry expert with an idea for how to add value to authors' income, drop us a line using the contact form below.

Got questions? Drop us a line using the contact form below.